Is the company FAQ page redundant?
It depends on who you ask.
Some business writers, like the one linked to from a posting in the Big SEO subreddit, say it is.
However, upon inspection, her complaint seems to be against a certain type of FAQ page. A type of page that no good copywriter would ever condone.
Which ones are we talking about? The sprawling, charmless, long-form content pages that frustrate web visitors.
And if these FAQ pages are on their way out, well… great. They won’t be missed!
It should be said that a webpage, by itself, is neutral. It’s made valuable by its content and design.
The divide is really between brand-building FAQ pages and brand-reducing FAQ pages.
FAQ page purpose
In keeping with its name, the original purpose of a FAQ page was to save the visitor time. He or she could find quick answers to common questions. And then, when satisfied, the customer would hopefully take the next step in the path to conversion.
If the product or service was simple or single use, the company probably didn’t even have a FAQ page.
Soon, though, everyone had one. Companies large and small abused the purpose. These pages became dumpsters for any and every question—no matter how trivial. The answers often contained more marketing puffery than plain language.
Why the change?
Company lawyers. They are, after all, trained to see interactions with visitors as potential liabilities and marketing problems. Thus, the fine print and legalese.
Beyond that? Ignorance. Marketing teams put themselves first. In lieu of accessible and relevant content, they piled on the self-promotion and “branded” content.
They did a lot of keyword research, hoping to win Google’s approval and a top ranking.
Not surprisingly, this led to a decline in pageviews for many FAQ pages. The traffic drop led some to ask whether the pages should be retired.
But the page, done right, can be a conversion asset.
Quick upgrades to a page
What does a FAQ page need?
For starters, it needs a good layout. It should be an orderly and easy-to-navigate hub, with an identifiable page title (“FAQ” is always a winner).
The page should include the right questions and exclude the wrong ones. Questions should be, if not frequently asked, important—the ones that customer service answers (be sure to check the data).
Put the questions into human language. Then, edit the existing answers to comply with your brand’s voice.
When your FAQ page has an authentic and consistent voice, you’ll see an increase in satisfied customers and a decline in disgruntled ones.
The three primary purposes of a FAQ page are interrelated:
#1. To provide quick answers
Your FAQ page should provide instant access to visitors with questions. It should function almost like a parallel website, removing the knowledge barriers ingrained on a multi-page site.
By doing this, it shows, subtly, that you respect their time. Equally important, it builds credibility, because it demonstrates that you know them well enough to have answers waiting in advance.
That kind of white-glove attention builds bonds with readers.
The voice on your FAQ page should be match the homepage—whatever that is. For example, if your brand’s voice is confident and technical, snarky answers would create a “huh?” disconnect in the reader’s mind.
Mental disconnects always hurt the bottom line.
#2. To provide detailed answers
Your FAQ page should resemble a good librarian. A good librarian directs visitors to specific information (usually books), but also makes suggestions for related queries.
These related queries may be articles or blog posts living deep inside your site. The best FAQ pages connects visitors to them seamlessly, through jump (anchor) links.
The benefit of using a consistent voice across multiple answers, like other content assets, keeps the reader on your trail. It lets you surface related questions and repeat important information. You avoid overwhelming the reader, cognitively, by using “one” voice.
Naturally, the deeper they dive into your responses, the better they get to know your brand.
It’s important to remember that brevity should be the rule, even when providing detailed answers. Why? So, the visitor understands what you’re telling him or her… and what they should do next.
Answer as much as is needed—but no more. Think “TL;DR” and adjust accordingly.
#3. To provide reassurance
A FAQ page can stop buyer’s remorse in its tracks. How? By avoiding legalese as much as possible. Another way is by being winsome, especially when discussing less pleasant, but necessary business issues (e.g., down payments, satisfaction guarantees).
Answers to questions show the customer what the relationship is going to look like after the transaction closes. You can reduce the fear of getting burned through careful attention to words. If past customers like and trust you, it’s probably for a good reason.
Your FAQ page can incorporate why they like you (ask them!) without sounding like a marketing brochure.
Not everyone needs a FAQ page
Eric Carle wrote dozens of children’s books, most notably The Very Hungry Caterpillar and The Very Busy Spider.
If you’ve browsed any, you really only have one question:
How does he “draw” like that?
The answer is in the jacket of some of his books:
Eric Carle prepares his own colored tissue papers. Different textures are achieved by using various brushes to splash, spatter and finger paint acrylic paints onto thin tissue papers.
These colored tissue papers then become his palette. They are cut or torn into shapes as needed and are glued onto white illustration board.
Some areas of his designs, however, are painted directly on the board before the bits of paper are applied to make the collage illustrations. The art is then scanned by laser and reproduced in full color.
What did you notice?
- One question, not many, is answered. A single question would make for a short FAQ page!
- The answer is written plainly, in steps.
- The voice is warm and explanatory, befitting Carle’s status as a children’s artist.
When publishing answers to customer questions, be the best copywriter you can be.
That’s not a contradiction. Left to our own instincts, most of us are more ramblers than concise writers. It’s why all pages, FAQ included, would do well with a content brief.
The internet doesn’t more banal copy, under the banner of a FAQ page.
So, let’s all do our part to uphold a standard befitting the brand we aspire to be. Deal?
> Photo by Jason Rosewell on Unsplash <
На данном сайте вы можете купить оценки и подписчиков для Instagram. Это позволит увеличить вашу популярность и заинтересовать новую аудиторию. Здесь доступны быструю доставку и гарантированное качество. Выбирайте удобный пакет и продвигайте свой аккаунт легко и просто.
Накрутка Инстаграм аккаунтов
Медицинский центр предлагает профессиональные медицинские услуги для взрослых и детей.
Наши специалисты обладают высокой квалификацией и применяют передовые методики.
Мы обеспечиваем безопасная и уютная атмосфера для прохождения обследований.
Мы предлагаем гибкие программы лечения для людей с различными потребностями.
Приоритетом для нас является здоровью наших пациентов.
Каждый посетитель может ожидать качественное лечение в удобное время.
wiki.foodbagtoday.com
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
On this platform, you can find lots of online slots from leading developers.
Users can experience classic slots as well as feature-packed games with high-quality visuals and exciting features.
Even if you’re new or an experienced player, there’s always a slot to match your mood.
casino games
The games are ready to play 24/7 and designed for PCs and mobile devices alike.
You don’t need to install anything, so you can start playing instantly.
Site navigation is easy to use, making it simple to explore new games.
Register now, and discover the thrill of casino games!
Платформа BlackSprut — это одна из самых известных систем в darknet-среде, предлагающая широкие возможности для всех, кто интересуется сетью.
На платформе предусмотрена понятная система, а структура меню простой и интуитивный.
Пользователи отмечают отзывчивость платформы и постоянные обновления.
bs2best.markets
Площадка разработана на удобство и минимум лишней информации при использовании.
Кому интересны теневые платформы, этот проект станет хорошим примером.
Перед использованием лучше ознакомиться с основы сетевой безопасности.
Этот сайт — цифровая витрина независимого аналитической компании.
Мы организуем услуги в решении деликатных ситуаций.
Штат профессионалов работает с абсолютной дискретностью.
Наша работа включает сбор информации и разные виды расследований.
Детективное агентство
Любая задача подходит с особым вниманием.
Применяем эффективные инструменты и действуем в правовом поле.
Ищете ответственное агентство — добро пожаловать.
Here offers a large assortment of home clock designs for any space.
You can explore urban and vintage styles to match your apartment.
Each piece is curated for its visual appeal and reliable performance.
Whether you’re decorating a stylish living room, there’s always a beautiful clock waiting for you.
best steering wheel wall clocks
Our catalog is regularly updated with new arrivals.
We prioritize customer satisfaction, so your order is always in professional processing.
Start your journey to better decor with just a few clicks.
Данный ресурс предоставляет нахождения вакансий в разных регионах.
На сайте размещены разные объявления от уверенных партнеров.
На платформе появляются вакансии в разных отраслях.
Полный рабочий день — выбор за вами.
https://my-articles-online.com/
Поиск легко осваивается и подстроен на новичков и специалистов.
Регистрация не потребует усилий.
Нужна подработка? — начните прямо сейчас.
This website, you can discover a wide selection of casino slots from famous studios.
Players can enjoy traditional machines as well as new-generation slots with stunning graphics and bonus rounds.
If you’re just starting out or a seasoned gamer, there’s a game that fits your style.
casino games
The games are ready to play round the clock and designed for laptops and tablets alike.
You don’t need to install anything, so you can start playing instantly.
Site navigation is user-friendly, making it simple to browse the collection.
Sign up today, and enjoy the excitement of spinning reels!
Here, you can discover a great variety of slot machines from leading developers.
Visitors can experience traditional machines as well as feature-packed games with stunning graphics and exciting features.
Even if you’re new or a casino enthusiast, there’s always a slot to match your mood.
money casino
All slot machines are available 24/7 and compatible with desktop computers and smartphones alike.
All games run in your browser, so you can get started without hassle.
The interface is user-friendly, making it quick to browse the collection.
Register now, and dive into the thrill of casino games!
Наш ресурс публикует важные новости разных сфер.
Здесь представлены новости о политике, науке и разных направлениях.
Информация обновляется ежедневно, что позволяет всегда быть в курсе.
Понятная навигация облегчает восприятие.
https://fashionpromo.ru
Любой материал оформлены качественно.
Целью сайта является информативности.
Присоединяйтесь к читателям, чтобы быть в центре внимания.
Текущий модный сезон обещает быть стильным и оригинальным в плане моды.
В тренде будут многослойность и игра фактур.
Модные цвета включают в себя мягкие пастели, создающие настроение.
Особое внимание дизайнеры уделяют тканям, среди которых популярны винтажные очки.
https://www.sitejabber.com/reviews/lepodium.ru
Опять актуальны элементы нулевых, в свежем прочтении.
На улицах мегаполисов уже можно увидеть смелые решения, которые вдохновляют.
Экспериментируйте со стилем, чтобы вписаться в тренды.
Very good https://is.gd/tpjNyL
Here, you can discover a great variety of casino slots from famous studios.
Players can enjoy traditional machines as well as modern video slots with high-quality visuals and exciting features.
Even if you’re new or a seasoned gamer, there’s something for everyone.
casino slots
The games are ready to play anytime and compatible with PCs and mobile devices alike.
All games run in your browser, so you can start playing instantly.
The interface is intuitive, making it quick to find your favorite slot.
Join the fun, and enjoy the thrill of casino games!
It’s alarming to realize that 1 in 3 medication users experience serious medication errors because of insufficient information?
Your health requires constant attention. Every medication decision you consider directly impacts your long-term wellbeing. Staying educated about medical treatments should be mandatory for successful recovery.
Your health goes far beyond following prescriptions. All pharmaceutical products interacts with your body’s chemistry in potentially dangerous ways.
Remember these critical facts:
1. Combining medications can cause dangerous side effects
2. Even common allergy medicines have strict usage limits
3. Altering dosages undermines therapy
To protect yourself, always:
✓ Verify interactions via medical databases
✓ Study labels completely before taking new prescriptions
✓ Ask your pharmacist about correct dosage
___________________________________
For professional medication guidance, visit:
https://coactuem.ub.edu/profiles/danursa/
This online pharmacy features an extensive variety of pharmaceuticals with competitive pricing.
Shoppers will encounter all types of remedies to meet your health needs.
We work hard to offer safe and effective medications at a reasonable cost.
Quick and dependable delivery ensures that your purchase is delivered promptly.
Experience the convenience of ordering medications online through our service.
is priligy available in the us
On this site offers disc player alarm devices by top providers.
Here you’ll discover sleek CD units with FM/AM reception and twin alarm functions.
Most units include external audio inputs, charging capability, and memory backup.
This collection covers affordable clocks to high-end designs.
best alarm clocks with radio
All devices include nap modes, night modes, and LED screens.
Purchases using Amazon with free delivery.
Discover your ultimate wake-up solution for office convenience.
On this platform, you can find a wide selection of slot machines from famous studios.
Visitors can enjoy retro-style games as well as modern video slots with vivid animation and exciting features.
If you’re just starting out or a seasoned gamer, there’s a game that fits your style.
casino
The games are available anytime and compatible with desktop computers and tablets alike.
You don’t need to install anything, so you can jump into the action right away.
Platform layout is user-friendly, making it simple to explore new games.
Join the fun, and dive into the thrill of casino games!
Лето 2025 года обещает быть непредсказуемым и нестандартным в плане моды.
В тренде будут натуральные ткани и игра фактур.
Модные цвета включают в себя природные тона, выделяющие образ.
Особое внимание дизайнеры уделяют принтам, среди которых популярны объёмные украшения.
https://kochang.ru/2024/04/10/maison-margiela-легендарное-имя-мира-моды/
Снова популярны элементы ретро-стиля, в современной обработке.
В стритстайле уже можно увидеть трендовые образы, которые впечатляют.
Не упустите шанс, чтобы чувствовать себя уверенно.
Наличие страховки при выезде за границу — это важный шаг для обеспечения безопасности туриста.
Страховка обеспечивает медицинскую помощь в случае несчастного случая за границей.
Кроме того, документ может включать возмещение затрат на медицинскую эвакуацию.
полис осаго
Многие страны требуют наличие страховки для посещения.
Без наличия документа госпитализация могут быть финансово обременительными.
Получение сертификата до поездки
Classic wristwatches will forever stay fashionable.
They embody engineering excellence and offer a human touch that tech-based options simply lack.
Every model is powered by precision mechanics, making it both functional and elegant.
Timepiece lovers value the manual winding.
https://rolexclub.blogspot.com/2025/03/the-best-rolex-models-to-own-in-2025.html
Wearing a mechanical watch is not just about practicality, but about making a statement.
Their designs are iconic, often passed from one owner to another.
In short, mechanical watches will remain icons.
This platform makes it possible to find workers for short-term high-risk projects.
Visitors are able to efficiently arrange help for particular needs.
All listed individuals are experienced in executing sensitive tasks.
assassin for hire
This site offers secure communication between requesters and contractors.
If you require urgent assistance, the site is here for you.
Submit a task and connect with the right person now!
Questo sito offre la selezione di lavoratori per incarichi rischiosi.
Chi cerca aiuto possono scegliere candidati qualificati per missioni singole.
Le persone disponibili vengono scelti secondo criteri di sicurezza.
ordina l’uccisione
Attraverso il portale è possibile visualizzare profili prima della scelta.
La qualità rimane al centro del nostro servizio.
Esplorate le offerte oggi stesso per portare a termine il vostro progetto!
Данный ресурс — аутентичный онлайн-площадка Боттега Венета с доставлением по территории России.
У нас вы можете приобрести брендовые изделия Bottega Veneta напрямую.
Все товары подтверждаются оригинальными документами от производителя.
bottega veneta очки
Перевозка осуществляется оперативно в любую точку России.
Интернет-магазин предлагает безопасные способы оплаты и простую процедуру возврата.
Доверьтесь официальном сайте Боттега Венета, чтобы наслаждаться оригинальными товарами!
在此页面，您可以找到专门从事临时的高风险任务的人员。
我们汇集大量技能娴熟的行动专家供您选择。
无论面对何种危险需求，您都可以快速找到理想的帮手。
雇佣一名杀手
所有作业人员均经过背景调查，保证您的机密信息。
平台注重专业性，让您的任务委托更加高效。
如果您需要服务详情，请随时咨询！
Through this platform, you can find different CS:GO betting sites.
We feature a selection of gaming platforms focused on CS:GO players.
Every website is handpicked to provide reliability.
gambling sites cs go
Whether you’re a seasoned bettor, you’ll quickly discover a platform that fits your style.
Our goal is to make it easy for you to access only the best CS:GO gaming options.
Check out our list now and boost your CS:GO gaming experience!