Are you tired of watching members leave your site without having put your best content to use?
You started your membership site for a reason — to help people just like yourself.
Whether you help by solving a problem, refining a hobby or passion, or teaching important information makes no difference.
Members leaving you with nothing to show for it is… well, discouraging.
Because it doesn’t have to be that way.
Add to that mix the members who don’t leave quietly.
I’m talking about the loud, disgruntled ex-members.
The ones you who sampled your membership program on the fly.
You know, flitting around your site, with 12 other tabs open, giving it the once-over before deciding that you weren’t up to their standards.
In other words, they didn’t take your content seriously, never acted on it, but then turn around and badmouth you anyway.
You gotta kind of laugh.
But the good news is that there’s ways to minimize both outcomes.
Put me to work for you.
Hi, I’m Mike.
I’m a single-issue copywriter/consultant for membership site managers obsessed with retention.
I’ve Turned Skeptical Trial Members into Loyal, Devoted, Paying Members Before
Here’s the truth.
Membership site managers sometimes miss important signals while working in the weeds.
For example, using an out-of-date welcome email sequence.
Maybe the emails you’re using to welcome and onboard new members used to get opened and clicked.
Today, not so much.
It’s easy to set and forget… especially for large content sites.
Another problem with content inside membership sites is that it can lead to overwhelm.
Think about it.
What do you do when you see, for example, an endless wall of video lessons?
You may scroll or use the search bar to find what you’re looking for.
You also might bail. Hit the “back” button. Close the tab.
I mean, too many choices causes all of us to shut down.
Your site members have busy lives. They’ve got likes and dislikes. They may have joined for reasons different than what you think.
I get to know them well enough so that we give them what they want, without deviating from your mission.
That’s what I did with DOCS Education, a continuing education site for dentists.
“We sold something like 40 ($2K) tickets to our Dallas seminar (for DOCS members) because of your first (promo) email. Very nice job!”
Coni Fadigan, Chief of Staff, DOCS Education
Your Team Needs to Do What They Do Best
Membership sites can feel very personal (could be your baby, afterall).
They can also be massive storehouses of content.
Because of that, you might be tempted to put the work of membership retention onto your team.
After all, who knows your members better them then, anyway?
However, that’d be a mistake.
They’ve got enough on their plate as is. They’d resent it.
Besides, you wouldn’t feel good doing that to them anyway.
The better way is to let them do good work in the jobs you hired them for.
And to hire a retention specialist who’ll work with them productively.
I know what I speak of.
My process for getting information from team members saves time. It doesn’t make work.
Meaning, meetings go according to schedule.
Emails are concise.
Work is delivered with walk-through explanations.
Hiring an outsider should be a smooth process. With me, it is.
“Great work, as always, Mike. In case this writing thing doesn’t pan out (LOL), you have a future as a technical Product Manager!”
— Jay Melone, New Haircut.com
But what about AI? I don’t want to spend money on copywriting unless I really have to
What can you say about AI?
It’s simply amazing.
Nobody would have thought, even three years ago, that what it produces now, was possible.
And yet, for the right job, at the right time, you need the right tool.
AI is not quite there.
For example, AI is great at gathering and sorting information quickly.
With that information, it can generate decent blog posts and press releases in seconds.
Landing pages? Yup. Done. With suggestions for every component of the landing page.
So what’s that mean for your membership site?
Simply this.
Nobody is joining your program simply because they want more content in their life.
General content is free for the taking on Google, YouTube, and just about anywhere else.
Your members don’t want or need more content.
They need help with a problem that only you understand… because you understand them.
Which is the core of conversion copywriting — understanding.
Conversion copywriting is not wordsmithing.
If it were, you could get lucky consistently (rather than occasionally) by simply switching keywords, adding punchy adjectives, or imitating another brand.
Persuasion does not come through riffing on a topic, brain dumps, or clever jokes.
That’s 300% truer in a crowded, sophisticated market.
Members who join your site likely have seen and heard it all.
They will not stick around because AI can whip up hundreds of adjective-heavy, cliché descriptions of your content.
But they will invest themselves in your site when you speak their language back to them.
Effective sales copy, along with its supporting assets (e.g., prompts, visual cues) is built on customer research, testing, and iteration.
Can you… should you… pay for a conversion copywriter?
That’s your call, naturally.
But in business, you always want the best chance for success.
While past performance, as they say on Wall Street, is not an indicator of future results.
It often… is.
If you choose to hire me, we can start a project for as little as $2K.
Clients I’ve worked with
The first clients I worked with as a copywriter and marketing consultant were small senior care homes.
These clients had small marketing budgets and my campaigns used classic, direct-response tactics to get noticed.
Think red ink, lots of scribble and markups, ALL CAP SHOUTING, and “don’t go there,” language.
My efforts were successful, usually, thanks to what I learned from Dan Kennedy, Robert Collier and Caples, Eugene Schwartz, Gary Bencivenga, and others.
Since then, my tactics and thinking have evolved and matured, as did my clients.
I worked in-house for a year at a science supply company. Great experience.
My favorite work till now was a continuing education company that serviced dentists. Like Amazon, they were always trying to improve service, deliverability, and relevance.
If that’s what you’re going for, I’d love to assist you.
Let’s TalkFormer clients include:
Act-On Software, Ali Med, Amino Communications, Ashley Black Guru, BIOHM, Canopy Management, Covenant Ballet Theatre, DOCS Education, Early to Rise, Easier Living, e-Share, EXO5.
The Federal Aviation Administration (FAA), Holiday Retirement, Home Science Tools, Inedo, InstaMD, Laurie Lee Fine Art, Linked Selling, Monroe Group, multiple churches, NuTiger Organics, Obsidian Personal Planning Solutions, Orthopaedic Institute for Children.
Perl Careers, Phil & Sebastian Coffee Roasters, Power Digital, Pushpay, Select Quote, Stouffer Legal, Synergy Spanish, Theo Tech, True Blue Inc., Verity Global Solutions, Verses for Life, and X-Medius.