Say Goodbye to Churn, Hello to Renewals
If your site is not holding your members long enough for them to use your best content, well… something’s got to change. Quickly. Because buying new customers just to replace the ones leaving is a very expensive business model.
Does this sound familiar?
- Visitors sign up to become members only to… vanish.
- New members drop out of the onboarding process.
- Members ignore premium content. Which means their biggest problems never get solved!
- Your exit surveys polling members are inconclusive.
- Forums, where the magic is supposed to happen, are oddly… quiet.
- You’re not sure what members expect or want from you.
Frankly, if building a membership site was easy, everyone would do it.
I mean, who could say no to auto-collecting money every month for riffing on a topic that you love anyway?
But, as you know, it’s nothing like that.
No matter how hard the dream, four-hour, membership-site work week is sold.
The best sites, the ones you look up to, weren’t built overnight.
“It takes a lot of effort to make something look effortless!”
― Someone, Somewhere
Launching a membership site requires a single-focus, herculean drive.
There’s so many things to track. The tasks can be tedious but they’re absolutely necessary for a digital business.
And then there’s the community.
You have to build it — from the ground up.
🤞🤞🤞
Community, after all, is the reason for your site’s being.
But trying to get strangers to talk to each other?
Help, advise, and encourage each other?
That’s asking a lot.
The good news is that it CAN. BE. DONE.
What if your membership site is already up and running? And succeeding?
Excellent! It just takes a different kind of effort to keep it growing and evolving.
Put simply, you’ve got to keep doing what’s working, stop doing what’s not working, and then… predict the future.
Sure, no problem, right?
That’s where I come in.
I help membership site owners and managers give their members what they want.
(Not what they need. Long story, I know.)
How so? By…
-> Removing the bottlenecks that frustrate your members.
-> Simplifying language where necessary.
-> Creating assets that work as intended.
My work is not based on creative whim, mind you.
Rather, I use a very specific process informed by data.
There’s no reason to settle for a site that’s not serving your members well.
You know they have wants, problems, and needs.
Who better to help them than you?
Let’s tackle your retention problem
I believe all meetings should be orderly and productive.
That starts with the initial meeting.
It’s here where we’re honest and upfront with each other. If you share the problems your membership site is facing, I will tell you, point blank, whether I can help you or not.
Hit the button below to schedule your no-obligation meeting.
Or keep reading to find out more.
How I help
I offer three interrelated services: copywriting, conversion-rate optimization, and needs analysis.
Copywriting – Sales copy written for your target audience, designed for the project’s medium.
Conversion-rate optimization – CRO process using direct-response tactics and psychology to refine your existing marketing assets.
Needs analysis – The first step in a larger engagement or a stand-alone option. It’s an assessment of your existing marketing assets with recommendations for improvement.
About me
The most important thing to know “About Me” is that I want to see less churn from your membership program.
This is about you. Specifically, how I can help keep members from quitting your site.
I’ve been a copywriter for 10+ years. In-house and freelance. I’ve worked in mediums ranging from print sales letters to in-app prompts and buttons. Clients have sold everything from bedpans to shade-grown coffee.
(You can see a full list of clients at the bottom of the About You page.)
These days I’m focusing exclusively on helping membership site owners and managers grow their business. The sites vary in focus but usually sell a mix of live events, coaching calls, Q & A forums, and training classes.
Hit one of the buttons below if you’d like to discuss a project.
Mike’s research, discovery, and project work saved me thousands of dollars that I was set to invest in a nonprofit that had almost no chance to succeed, unfortunately. I’m grateful for learning that sooner and not later. He’s sharp and has a process that’s logical, not speculative.
