selling

How to Sell a Bucket List Item

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bucket list item

A bucket list… dreams… things to do before you die Just about everybody alive maintains a bucket list. The list may evolve, but the price? Ha! One-in-a-lifetime events are absurdly expensive. That’s not gonna change, even if Richard Branson thinks coach class seats on spaceships is feasible. Which means that if you sell bucket list … Read more

Selling to the Sophisticated Buyer

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Although most business owners know they need to keep a prospect’s attention before they can sell them anything, so few really understand how that’s accomplished. Even when they succeed in getting the prospect to click on a video… open an envelope… listen to a sales pitch, etc. they quickly drop back into default mode. Default … Read more