2 (Sneaky) Design Problems of Poor Lead Gen Content

lead gen content

Despite what some marketing “ninjas” claim, most lead generation content doesn’t KILL IT (!) right out the gate. In fact, tracing a sale to stand-alone lead gen content (for any product more than $100) is about as common as finding a frog with wings. You see, just as selling anything substantial in-person can’t be rushed … Read more

Commodity Pricing: A Warning for Marketers from Walmart

Apparently, things aren’t so rosy at Walmart. Heck, you knew that already. Walmart — for lots of reasons — is easy to dislike. I won’t go into any of them here. What I will talk about is their commodity pricing model, and why it’s been so disastrous. And why you should avoid do everything in … Read more