How to Write an Academy Award-Winning Sales Pitch

winning sales pitch

Did you know the key to structuring a movie was “starting a scene as late as possible”? It’s true. At least according to William Goldman, Academy Award-winning screenwriter (All the President’s Men). Meaning, when the movie director yells “action,” something should be happening, not about to happen. “You don’t want to begin with ‘Once Upon … Read more

Why Small Business Owners HATE Copywriters

small business owners mad at copywriter

Sometimes in business, “what got you here won’t get you there.” It’s a mantra many small business owners accept… at least on a superficial level. They realize that to grow, they probably have to change a few things (“scale up”). But, in their guts… they utterly reject the notion. I’ve seen this chaos firsthand in … Read more