Do Copy Writing “Trade Secrets” Really Exist?
Do copy writing trade secrets really exist? Put another way, is writing copy “not generally known or reasonably ascertainable” by a novice? The answer, like so many other questions in business, is yes… and no. Yes: copy writing is definitely not generally known by those outside of marketing circles. Ask them what copy writing is […]
Read MoreWhen “Pretty Good Copy” Isn’t Good Enough
“I’m judging a lot more than wins and losses.” And with that, the general manager of the Cleveland Cavaliers (NBA) fired his head coach. To bring you up to speed, in case pro basketball isn’t your thing, the Cavaliers currently have the best record in their conference. The team, led by LeBron James, is the […]
Read More