consultant Archives

What Makes a Good Copy Writer? Five Traits to Look For

March 3, 2020May 29, 2016 by Mike

If you’ve ever shopped for a copy writer, for a one-off project or for a full-time role, you know how hard it can be to choose one. After all, while good copy writing is not an esoteric art, it’s also not common knowledge. Quite often, the persuasion elements of copywriting are hidden from the untrained … Read more

Why Small Business Owners HATE Copywriters

March 11, 2016January 12, 2016 by Mike

Sometimes in business, “what got you here won’t get you there.” It’s a mantra many small business owners accept… at least on a superficial level. They realize that to grow, they probably have to change a few things (“scale up”). But, in their guts… they utterly reject the notion. I’ve seen this chaos firsthand in … Read more