Do Copy Writing “Trade Secrets” Really Exist?

copy writing secret

Do copy writing trade secrets really exist? Put another way, is writing copy “not generally known or reasonably ascertainable” by a novice? The answer, like so many other questions in business, is yes… and no. Yes: copy writing is definitely not generally known by those outside of marketing circles. Ask them what copy writing is … Read more

How to Sell a Job Opening

copy write job opening

HR departments, recruiters, and employers themselves generally do a terrible job of selling a job opening. Need proof? Hop on LinkedIn, Indeed, or Monster and have a look. Pick a posting at random and behold: The warmed over, boilerplate language The near absence of enthusiasm The rampant use of clichés The contemptuous, “don’t call us” … Read more