What follows is a snippet of an article I wrote for Bplans. It details exactly where I went wrong in my prep work for opening a business. My guess is anyone who’s explored striking out on their own will see themselves in this piece. It’s a lil’ embarrassing: When I first mentioned my plans to … Read more
I’m a direct response copywriter. I sell — via the written word — for a living. And I’ve come to think of myself as savvy and borderline impervious to pitches. Which probably explains why I got knocked down a peg last week. You could (but please don’t) say I had it coming. Lemme explain… Scam … Read more
Do copy writing trade secrets really exist? Put another way, is writing copy “not generally known or reasonably ascertainable” by a novice? The answer, like so many other questions in business, is yes… and no. Yes: copy writing is definitely not generally known by those outside of marketing circles. Ask them what copy writing is … Read more
HR departments, recruiters, and employers themselves generally do a terrible job of selling a job opening. Need proof? Hop on LinkedIn, Indeed, or Monster and have a look. Pick a posting at random and behold: The warmed over, boilerplate language The near absence of enthusiasm The rampant use of clichés The contemptuous, “don’t call us” … Read more