How to Sell to Subscription Service Customers

subscription service customers

SaaS, pronounced “sass” (as in sassy), is a Silicon Valley acronym for Software as a Service. Personally, I’m not a fan. Sounds too much like the A-word (a synonym for “donkey”). But they had to come up with something because the business model didn’t really exist a few years ago. Now, it’s a gazillion-dollar industry full … Read more