How to Win Support for Employee Generated Content

employee generated content

If you’re a marketing manager, chances are that you’re already sold on the benefits of employee-generated content. It’s a potent sales tool when used correctly. The problem is, getting your fellow employees to actually create content is hard. They’re busy with their own work, stressed, and… wait, isn’t that your job anyway? Moreover, even when … Read more

Commodity Pricing: A Warning for Marketers from Walmart

Apparently, things aren’t so rosy at Walmart. Heck, you knew that already. Walmart — for lots of reasons — is easy to dislike. I won’t go into any of them here. What I will talk about is their commodity pricing model, and why it’s been so disastrous. And why you should avoid do everything in … Read more