(True Story!) How I Resurrected a Dying Newspaper Ad

fix my newspaper ad

When it comes to buying a newspaper ad, you gotta know this:All submissions are FINAL.Change your mind about the something in the creative? Too bad. Live with the results.Yes, that’s still the norm. It doesn’t matter that digital has decimated the newspaper industry. The assembly line mechanics of print make real-time changes prohibitive.There is one … Read more

Why Small Business Owners HATE Copywriters

small business owners mad at copywriter

Sometimes in business, “what got you here won’t get you there.” It’s a mantra many small business owners accept… at least on a superficial level. They realize that to grow, they probably have to change a few things (“scale up”). But, in their guts… they utterly reject the notion. I’ve seen this chaos firsthand in … Read more