Small Business
Success in small business marketing depends on a true understanding of the customer. This knowledge allows the small business marketer to capitalize on the advantage–less bureaucracy-the company holds over larger companies.
My First Crack at Opening a Business
What follows is a snippet of an article I wrote for Bplans. It details exactly where I went wrong in my prep work for opening a business. My guess is anyone who’s explored striking out on their own will see themselves in this piece. It’s a lil’ embarrassing: When I first mentioned my plans to … Read More
Why Small Business Owners HATE Copywriters
Sometimes in business, “what got you here won’t get you there.” It’s a mantra many small business owners accept… at least on a superficial level. They realize that to grow, they probably have to change a few things (“scale up”). But, in their guts… they utterly reject the notion. I’ve seen this chaos firsthand in … Read More