Lead Generation

New leads are the lifeblood of all companies. Given that, lead generation is too important to be treated like an afterthought. Read below to see examples of particular tactics for generating leads.

Stop Writing for Google’s Approval. It Will Make Your Blog Stronger.

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writing for google's approval

“Write like Google isn’t watching, because most of the time… it isn’t.” Writing for Google’s approval is like feeding a slot machine. Instead of adding tokens, you publish “helpful” content. In time, your posts will inch up the search rankings, until one day, you hit the top-spot jackpot. This is the conventional advice bloggers receive from SEO … Read more

How to Nail the Content Brief

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content brief

Content briefs are easy to overlook and overthink. Without a reliable content brief, the creation process will stall. Writers, not having a mandate, resort to guesswork. Editors, not having a reference point, ask for revisions. Costs rise with delays. Quality suffers. Morale declines.