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Category Archives for "Lead Generation"New leads are the lifeblood of all companies. Given that, lead generation is too important to be treated like an afterthought. Read below to see examples of particular tactics for generating leads.
How to Nail the Content Brief
Content briefs are easy to overlook and overthink. Without a reliable content brief, the creation process will stall. Writers, not having a mandate, resort to guesswork. Editors, not having a reference point, ask for revisions. Costs rise with delays. Quality suffers. Morale declines.
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