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Tips and advice for using direct response copywriting in your next marketing campaign. “Aren’t we all direct response copywriters now?” said the former Ad Executive.

Stop Writing for Google’s Approval. It Will Make Your Blog Stronger.

writing for google's approval

“Write like Google isn’t watching, because most of the time… it isn’t.” Writing for Google’s approval is like feeding a slot machine. Instead of adding tokens, you publish “helpful” content. In time, your posts will inch up the search rankings, until one day, you hit the top-spot jackpot. This is the conventional advice bloggers receive from SEO […]

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