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Category Archives for "Customer Learning"Customer learning is never a waste of time. The more you know about your target audience, the better chance you have to create a profitable marketing campaign.
How to Reuse Content without Insulting Your Audience
Always look for opportunities to reuse content, but never at the expense of explicit redundancy. Let me explain… Last week I wrote about the message “maturity” of your audience… how the human brain tunes out what it recognizes as familiar. It’s something you need to grasp in order to reuse content without sounding repetitive. But that’s […]
Read MoreSelling to the Sophisticated Buyer
Although most business owners know they need to keep a prospect’s attention before they can sell them anything, so few really understand how that’s accomplished. Even when they succeed in getting the prospect to click on a video… open an envelope… listen to a sales pitch, etc. they quickly drop back into default mode. Default […]
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