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Category Archives for "Customer Learning"Customer learning is never a waste of time. The more you know about your target audience, the better chance you have to create a profitable marketing campaign.
How to Sell a Job Opening
HR departments, recruiters, and employers themselves generally do a terrible job of selling a job opening. Need proof? Hop on LinkedIn, Indeed, or Monster and have a look. Pick a posting at random and behold: The warmed over, boilerplate language The near absence of enthusiasm The rampant use of clichés The contemptuous, “don’t call us” […]
Read MoreFundraising Copy: How to Sell a Good Cause
There are no shortages of good causes today. If you’ve given to any lately, you know what I mean. The second your donation clears, dozens of new charities swarm, like bees on a honeycomb. Ugh! It’s enough to turn even the most generous soul into Ebeneezer Scrooge… or Steve Jobs. But it’s actually a good […]
Read MoreInternet Famous & Broke
I’m not the hippest cat around, not by a long shot. In fact, I’m pretty lame. Since leaving New York in 2012, I’ve completely lost touch with pop culture…. No movie posters on the subway to gawk at. No subway conversations to overhear. No tabloid headlines to scan. Believe it or not, those little brushes with […]
Read MoreWhat Weak Salesmen REALLY Think of Customers
One of the reasons salesmen get a bad wrap is NOT just because of the pushy, obnoxious types. It’s also because of the sleepy, disinterested ones. Weak salesmen. The ones who don’t give two figs about you. The ones who speak with the enthusiasm of a cashier at the DMV. Their attitude? “Take it or leave […]
Read MoreCommodity Pricing: A Warning for Marketers from Walmart
Apparently, things aren’t so rosy at Walmart. Heck, you knew that already. Walmart — for lots of reasons — is easy to dislike. I won’t go into any of them here. What I will talk about is their commodity pricing model, and why it’s been so disastrous. And why you should avoid do everything in […]
Read MoreShark Tank’s Oddball Reasoning
I love watching Shark Tank. It’s one of the few TV shows today where you might actually LEARN something about business. Sure, we’ll never know exactly how much is scripted… what gets cut… how they decide who enters the “tank.” But overall it looks a lot more truthful than other reality shows. Most contestants walk […]
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