How to Expand the Market for a Single-Use Product

Single-Use Product

By any metric, rockers AC/DC have had a phenomenal career.They sold tens of millions of albums and packed stadiums the world over for decades.But their marketing efforts also provide us a warning.You see, they probably worked too hard for their success.Here’s what I mean. The band’s signature sound — chugging rhythm paired with screaming riffs — never … Read more

Should Your Copy Mention Competitors by Name?

no name competitors

“How do we mention competitors by name without starting a full-scale war?” “If we do acknowledge them as competitors, are we ready to go head-to-head with them?” It’s a familiar set of questions to anyone planning their company’s content strategy. Most corporate style guides advise against naming competitors. “Naming” could cause problems. You might end … Read more

Is 90% Unemployment Really “Progress?”

automation won't save you

First came fire. … then the agricultural revolution. … then the industrial revolution. … and now the information age. Breakthroughs that automated labor and opened up whole new avenues to live better and work less. The automation process follows a familiar path. First, someone identifies a problem with the status quo. Then someone else builds … Read more

Squeezing Profits from a Rock

Last month the Heinz Company (ketchup) announced it would be merging with Kraft Foods (mac n’ cheese). Or maybe it was Kraft that made the announcement? It doesn’t matter either way. Quite possibly, your first thoughts went behind the scenes… to the boardroom: Could these two iconic brands truly be worried about the growing popularity … Read more

Is Getting Down n’ Dirty Cool on LinkedIn?

linkedin

LinkedIn Pulse is the best platform for business bloggers and writers. It claims an audience of 300 million + readers, many of whom are eager to talk shop. But lately there’s been a lot of water cooler talk slipping in. For example, two weeks ago a clickbait headline showed up in my newsfeed. The woman who wrote … Read more