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Squeezing Profits from a Rock

Last month the Heinz Company (ketchup) announced it would be merging with

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  • Mike
  • Competitor Research
  • Tags ↓
    • analytics
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Why Small Business Owners HATE Copywriters

Sometimes in business, “what got you here won’t get you there.” It’s

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  • Mike
  • Small Business
  • Tags ↓
    • consultant
    • copywriting
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How to Reuse Content without Insulting Your Audience

Always look for opportunities to reuse content, but never at the expense

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  • Mike
  • Customer Learning
  • Tags ↓
    • buyer persona
    • content marketing
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Selling to the Sophisticated Buyer

Although most business owners know they need to keep a prospect’s

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  • Mike
  • Categories ↓
    • Customer Learning
    • Direct Response Copywriting
  • Tags ↓
    • marketing
    • selling
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Is Getting Down n’ Dirty Cool on LinkedIn?

LinkedIn Pulse is the best platform for business bloggers and writers.

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  • Mike
  • Competitor Research
  • Tags ↓
    • communication
    • LinkedIn
    • personal brand
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