Apparently, things aren’t so rosy at Walmart. Heck, you knew that already. Walmart — for lots of reasons — is easy to dislike. I won’t go into any of them here. What I will talk about is their commodity pricing model, and why it’s been so disastrous. And why you should avoid do everything in […]
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Although Harry Houdini was both a master magician and illusionist, his legacy can be summarized in two words: Escape Artist. Read on for his career highlights… >>> 1906, stripped of all clothing, cuffed, and locked in a cell inside of D.C.’s Murderer’s Row Prison, Houdini takes all of 2 minutes to break out. Following his […]
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The results are in. Quality trumps quantity. At least that’s what customers say when it comes to content marketing. True, they don’t “say” it. Rather, they demonstrate it by consuming, sharing, and returning for more of the same. The trick to content marketing is to make sure everything you produce is high quality. Your content should […]
Read MoreBill Bonner is my favorite copywriter (Daniel Levis is a close second). He’s the CEO of Agora, Inc. a financial publishing company. His daily emails (“Diary of a Rogue Economist”) are a riot… and educational too! Reading them feels like you’re hanging out with Bill, shooting the breeze. No matter how ugly or depressing the situation […]
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Getting your marketing message right is always a work in progress. That’s true even for established brands that, at least from an outsider’s perspective, appear frozen in time. The mistake many professionals make, even some good copywriters, when they stumble upon such a company, is to immediately “correct” the marketing problems: “They should do this…” […]
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I love watching Shark Tank. It’s one of the few TV shows today where you might actually LEARN something about business. Sure, we’ll never know exactly how much is scripted… what gets cut… how they decide who enters the “tank.” But overall it looks a lot more truthful than other reality shows. Most contestants walk […]
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