“How do we mention competitors by name without starting a full-scale war?” “If we do acknowledge them as competitors, are we ready to go head-to-head with them?” It’s a familiar set of questions to anyone planning their company’s content strategy. Most corporate style guides advise against naming competitors. “Naming” could cause problems. You might end … Read more
Did you know the key to structuring a movie was “starting a scene as late as possible”? It’s true. At least according to William Goldman, Academy Award-winning screenwriter (All the President’s Men). Meaning, when the movie director yells “action,” something should be happening, not about to happen. “You don’t want to begin with ‘Once Upon … Read more
“I’m judging a lot more than wins and losses.” And with that, the general manager of the Cleveland Cavaliers (NBA) fired his head coach. To bring you up to speed, in case pro basketball isn’t your thing, the Cavaliers currently have the best record in their conference. The team, led by LeBron James, is the … Read more
I’ve written a few articles for other sites that you can check out here: How to Solve Content Inventory Problems by Copying Retailers (Business 2 Community) How to Fix Phantom Marketing Problems (Business 2 Community) The Problem with Chasing Trophy Clients (Target Marketing Magazine) How One Shameless Marketing Tactic Revived Kobe’s Lost Season (LinkedIn)
One of the reasons salesmen get a bad wrap is NOT just because of the pushy, obnoxious types. It’s also because of the sleepy, disinterested ones. Weak salesmen. The ones who don’t give two figs about you. The ones who speak with the enthusiasm of a cashier at the DMV. Their attitude? “Take it or leave … Read more
First came fire. … then the agricultural revolution. … then the industrial revolution. … and now the information age. Breakthroughs that automated labor and opened up whole new avenues to live better and work less. The automation process follows a familiar path. First, someone identifies a problem with the status quo. Then someone else builds … Read more