I’m a direct response copywriter. I sell — via the written word — for a living. And I’ve come to think of myself as savvy and borderline impervious to pitches. Which probably explains why I got knocked down a peg last week. You could (but please don’t) say I had it coming. Lemme explain… Scam […]
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If you’ve ever shopped for a copy writer, for a one-off project or for a full-time role, you know how hard it can be to choose one. After all, while good copy writing is not an esoteric art, it’s also not common knowledge. Quite often, the persuasion elements of copywriting are hidden from the untrained […]
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Do copy writing trade secrets really exist? Put another way, is writing copy “not generally known or reasonably ascertainable” by a novice? The answer, like so many other questions in business, is yes… and no. Yes: copy writing is definitely not generally known by those outside of marketing circles. Ask them what copy writing is […]
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Despite what some marketing “ninjas” claim, most lead generation content doesn’t KILL IT (!) right out the gate. In fact, tracing a sale to stand-alone lead gen content (for any product more than $100) is about as common as finding a frog with wings. You see, just as selling anything substantial in-person can’t be rushed […]
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One of the um… interesting… things about media coverage in America is the fixation on politics, especially the office of the President. Take big city newspapers for example. They reserve the front page almost exclusively for the Chief Executive and a few celebrity politicians. They hang on every (meaningless) word that spills from their mouths. […]
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SaaS, pronounced “sass” (as in sassy), is a Silicon Valley acronym for Software as a Service. Personally, I’m not a fan. Sounds too much like the A-word (a synonym for “donkey”). But they had to come up with something because the business model didn’t really exist a few years ago. Now, it’s a gazillion-dollar industry full […]
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