What Donald Trump Means to Copywriters

donald trump flames

What can you say about Donald Trump that hasn’t been said 100X already?Rude? Check.Bombastic? Check.Egotistical? Check.​But how about this? Great copywriter!Sure, Mr. Trump is not sitting in a coffee shop, banging away on his Mac. Still, it’s clear that he thinks like a direct response copywriter.How so?In short, his unorthodox campaign for the Presidency conformed to […]

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How to Win Support for Employee Generated Content

employee generated content

If you’re a marketing manager, chances are that you’re already sold on the benefits of employee-generated content. It’s a potent sales tool when used correctly. The problem is, getting your fellow employees to actually create content is hard. They’re busy with their own work, stressed, and… wait, isn’t that your job anyway? Moreover, even when […]

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