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Stop Writing for Google’s Approval. It Will Make Your Blog Stronger.

“Write like Google isn’t watching, because most of the time… it isn’t.” Writing

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  • Mike
  • Categories ↓
    • B2B
    • B2C
    • Direct Response Copywriting
    • Lead Generation
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How to Nail the Content Brief

Why explain the nuances of a content brief to readers of a marketing blog? After

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  • Mike
  • Lead Generation
  • Tags ↓
    • content library
    • content marketing
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Why Your FAQ Page Needs an Authentic Voice

Is the company FAQ page redundant? It depends on who you ask. Some business

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  • Mike
  • Customer Learning
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Do You Have an Accurate View of Product Testimonials?

Product testimonials are some of the most valuable and versatile assets

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  • Mike
  • Direct Response Copywriting
  • Tags ↓
    • B2B
    • content library
    • customer persona
0

How to Expand the Market for a Single-Use Product

By any metric, rockers AC/DC have had a phenomenal career.They sold tens

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  • Mike
  • Categories ↓
    • Competitor Research
    • Customer Learning
  • Tags ↓
    • brand
    • buyer persona
    • product marketing
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How to Reduce Competition with Comparison Chart Copy

(Watch a Facebook video of this post by clicking this link.) A comparison

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  • Mike
  • Direct Response Copywriting
  • Tags ↓
    • strategy
    • value proposition
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