Say Goodbye to Churn, Hello to Renewals
If your site is not holding customers, students, or donors long enough for them to appreciate your best content, well… something’s got to change. Quickly. Because buying new customers to replace the ones leaving is just too expensive. That’s where I come in. I help niche, nonprofit, and continuing education sites keep their customers for months and years longer than industry norms.
How I help
I offer three interrelated services: copywriting, conversion-rate optimization, and needs analysis.
Copywriting – Sales copy written for your target audience, designed for the project’s medium.
Conversion-rate optimization – CRO process using direct-response tactics and psychology to refine your existing marketing assets.
Needs analysis – The first step in a larger engagement or a stand-alone option. It’s an assessment of your existing marketing assets with recommendations for improvement.
About me
In my career, I’ve come to see copy as one side of a digital sales triangle. Copy by itself is not a magic pill. Given the right product offer and traffic source, though, it comes very close.
My past clients include Act-On Software, Ali Med, Amino Communications, Ashley Black Guru, BIOHM, Canopy Management, Covenant Ballet Theatre, DOCS Education, Early to Rise, Easier Living, e-Share, EXO5, the Federal Aviation Administration (FAA), Holiday Retirement, Home Science Tools, Inedo, InstaMD, Laurie Lee Fine Art, Linked Selling, Monroe Group, multiple churches, NuTiger Organics, Obsidian Personal Planning Solutions, Orthopaedic Institute for Children, Perl Careers, Phil & Sebastian Coffee Roasters, Power Digital, Pushpay, Select Quote, Stouffer Legal, Synergy Spanish, Theo Tech, True Blue Inc., Verity Global Solutions, Verses for Life, and X-Medius.
Mike’s research, discovery, and project work saved me thousands of dollars that I was set to invest in a nonprofit that had almost no chance to succeed, unfortunately. I’m grateful for learning that sooner and not later. He’s sharp and has a process that’s logical, not speculative.
