Content briefs are easy to overlook and overthink. Without a reliable content brief, the creation process will stall. Writers, not having a mandate, resort to guesswork. Editors, not having a reference point, ask for revisions. Costs rise with delays. Quality suffers. Morale declines.
Read MoreProduct testimonials are some of the most valuable and versatile assets a company owns. They can be used in every stage of the marketing funnel to drive conversions. Capturing quality testimonials should therefore be a top priority for content marketers.
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