How to Nail the Content Brief
Content briefs are easy to overlook and overthink. Without a reliable content brief, the creation process will stall. Writers, not having a mandate, resort to guesswork. Editors, not having a reference point, ask for revisions. Costs rise with delays. Quality suffers. Morale declines.
Read MoreDo You Have an Accurate View of Product Testimonials?
Product testimonials are some of the most valuable and versatile assets a company owns. They can be used in every stage of the marketing funnel to drive conversions. Capturing quality testimonials should therefore be a top priority for content marketers.
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