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Category Archives for "Competitor Research"

Competitor research comes before launching a marketing campaign or designing a funnel.

How to Expand the Market for a Single-Use Product

Single-Use Product

By any metric, rockers AC/DC have had a phenomenal career.They sold tens of millions of albums and packed stadiums the world over for decades.Photo Credit: WENNBut their marketing efforts also provide us a warning.You see, they probably worked too hard for their success.Here’s what I mean. The band’s signature sound — chugging rhythm paired with screaming riffs […]

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Squeezing Profits from a Rock

Last month the Heinz Company (ketchup) announced it would be merging with Kraft Foods (mac n’ cheese). Or maybe it was Kraft that made the announcement? It doesn’t matter either way. Quite possibly, your first thoughts went behind the scenes… to the boardroom:   Could these two iconic brands truly be worried about the growing […]

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