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The most effective B2C marketing campaigns are born from a deep understanding of the target customer. People change as much as products. That’s why a B2C company that invests in studying their customers will always have an edge when marketing new and existing products.

Stop Writing for Google’s Approval. It Will Make Your Blog Stronger.

writing for google's approval

“Write like Google isn’t watching, because most of the time… it isn’t.” Writing for Google’s approval is like feeding a slot machine. Instead of adding tokens, you publish “helpful” content. In time, your posts will inch up the search rankings, until one day, you hit the top-spot jackpot. This is the conventional advice bloggers receive from SEO […]

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