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The most effective B2B marketing campaigns are born from a deep understanding of the target customer(s) and the decision makers. Any B2B company that invests in studying these two groups will always have an edge when marketing new and existing products.

Stop Writing for Google’s Approval. It Will Make Your Blog Stronger.

writing for google's approval

“Write like Google isn’t watching, because most of the time… it isn’t.” Writing for Google’s approval is like feeding a slot machine. Instead of adding tokens, you publish “helpful” content. In time, your posts will inch up the search rankings, until one day, you hit the top-spot jackpot. This is the conventional advice bloggers receive from SEO […]

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