Will Reading the Tabloids Make You a Better Copywriter?

tabloid magic

The world’s largest newspaper doesn’t get much respect. Critics scoff: “Not real news,” “Celebrity fluff, ” “Pure trivia.” But unlike other newspapers analyzed in a recent Pew Research Center report, the Daily Mail does do ONE thing very well… … make money. Hand over fist! Their secret? Headlines. Magnetic headlines.  See for yourself: No More Mr. Nasty! […]

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How to Win Support for Employee Generated Content

employee generated content

If you’re a marketing manager, chances are that you’re already sold on the benefits of employee-generated content. It’s a potent sales tool when used correctly. The problem is, getting your fellow employees to actually create content is hard. They’re busy with their own work, stressed, and… wait, isn’t that your job anyway? Moreover, even when […]

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How Important is the KLT Factor in Selling?

KLT factor

(FYI: The formatting on this post is broken, it’s some type of WordPress error. My apologies). Used car salesmen — ya gotta love em’! OK, you don’t. But you do have to admire them from a marketing standpoint. Why is that? Because they completely trample one of modern marketing’s sacred cows — the know, like, […]

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