How to Expand the Market for a Single-Use Product

Single-Use Product

By any metric, rockers AC/DC have had a phenomenal career.They sold tens of millions of albums and packed stadiums the world over for decades.Photo Credit: WENNBut their marketing efforts also provide us a warning.You see, they probably worked too hard for their success.Here’s what I mean. The band’s signature sound — chugging rhythm paired with screaming riffs […]

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How to Reduce Competition with Comparison Chart Copy

(Watch a Facebook video of this post by clicking this link.) A comparison chart that includes competitor brands can be a tremendously effective addition to your product’s sales page. Naturally, introducing readers to other brands carries risk, especially when the features of their product closely align with yours. However, the solution is simple. Create the […]

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Will Reading the Tabloids Make You a Better Copywriter?

tabloid magic

(You can watch a video of this post on Facebook by clicking this link.) The world’s largest newspaper doesn’t get much respect. Critics scoff: “Not real news,” “Celebrity fluff, ” “Pure trivia.” But unlike other newspapers analyzed in a recent Pew Research Center report, the Daily Mail does do ONE thing very well… … make money. Hand […]

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What Donald Trump Means to Copywriters

donald trump flames

What can you say about Donald Trump that hasn’t been said 100X already?Rude? Check.Bombastic? Check.Egotistical? Check.​But how about this? Great copywriter!Sure, Mr. Trump is not sitting in a coffee shop, banging away on his Mac. Still, it’s clear that he thinks like a direct response copywriter.How so?In short, his unorthodox campaign for the Presidency conformed to […]

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(True Story!) How I Resurrected a Dying Newspaper Ad

fix my newspaper ad

When it comes to buying a newspaper ad, you gotta know this:All submissions are FINAL.Change your mind about the something in the creative? Too bad. Live with the results.Yes, that’s still the norm. It doesn’t matter that digital has decimated the newspaper industry. The assembly line mechanics of print make real-time changes prohibitive.There is one […]

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How to Win Support for Employee Generated Content

employee generated content

If you’re a marketing manager, chances are that you’re already sold on the benefits of employee-generated content. It’s a potent sales tool when used correctly. The problem is, getting your fellow employees to actually create content is hard. They’re busy with their own work, stressed, and… wait, isn’t that your job anyway? Moreover, even when […]

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How Important is the KLT Factor in Selling?

KLT factor

(FYI: The formatting on this post is broken, it’s some type of WordPress error. My apologies). Used car salesmen — ya gotta love em’! OK, you don’t. But you do have to admire them from a marketing standpoint. Why is that? Because they completely trample one of modern marketing’s sacred cows — the know, like, […]

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