Origin of a Copywriter
I never imagined becoming a copywriter while growing up on Long Island. Heck, I couldn’t even tell you what one was had you asked (“copyright — like the warning they stick in before a movie starts?”). Turns out, my whole life was preparing me for a career as a copywriter. You see, I’ve always been that annoying kid/teenager/guy who had to know the “why?” behind everything.
As you can imagine, constantly asking questions irked my bosses (I’ve worked in every industry imaginable). They’d scream: “I don’t pay you to think!,” “Take your head out of the clouds!,” and “Stop asking so many damn questions!”
Of course they were right. Most of the jobs I held didn’t require much thinking…. which made for a miserable existence! I was the proverbial square peg stuck in a round hole.
In 2012, during my sixth year working construction for Con Ed in Brooklyn, NY, the union voted to strike. What was I gonna do until the strike passed? Besides picket?
A friend told me to start a blog. He understood that I needed an outlet for my curiosity, observations, and overall weirdness! Blogging, in hindsight, was a pivotal move in my life and career. By simply writing out the questions I had about EVERYTHING, I was forced to dig for answers. Who knew learning could be fun? Naturally all the research and writing boosted my ability to communicate…
… I went from a terrible writer to halfway decent!
I kept at it and learned to write with more precision. Writing clarified my thinking and vice versa. The key to becoming a great copywriter is this: practice, study, and learn (by thinking) everyday.
When the strike ended, I went back to work for a few months. I finally quit to devote myself full-time to writing copy. I also got married and moved cross-country to Seattle, WA (where I now live).
I’ve found it helpful to remember that copy is the means to an end, not THE end.
A partial list of clients include: Act-On Software, AliMed, Amino Communications, BIOHM, Covenant Ballet Theatre, Early to Rise, EXO5, Holiday Retirement, Laurie Lee Fine Art, LinkedSelling, NuTiger Organics, Orthopaedic Institute for Children, Pushpay, SelectQuote, Synergy Spanish, Theo Tech, and True Blue Inc.
So that’s my about story. But enough about me… how can I help YOU grow your business?
Go HERE to get the conversation started.