“I used Mike for an email series and couldn't be happier with the results... a 250% boost, right out the gate! He's definitely someone who can level the playing field when you're facing tough competition and skeptical clients.”
Ankur Shah / VIIR
There's always risk when working with a copywriter -- salaried employee or freelancer. Here are the most common:
1
Do you have a in-house person dedicated to the project?
When everybody's responsible for something, nobody (really) is. Copy and content writing, at its core, is a solitary process. That means, between the first meeting and the final draft, someone must take ownership of the writing.
2
Have you planned for delays in the project?
Writers get rusty without practice. Unless the person you're assigning to write copy practices regularly, every part of the process -- research, organizing, editing -- will take longer than planned.
3
Have you accounted for backlogs elsewhere?
If you'll be taking an employee off of his or her primary duties to write copy, you must account for the backlog of work that will occur. For clarity's sake, compare the value of the employee's regular work to the value of the copy project you're assigning.
4
Will the project affect next year's budget?
Failing to use the entirety of this year's marketing budget may reduce what you get next year. A reduced budget will limit your capabalities, which could affect your career trajectory.
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RECAP
I, Mike Devaney, am a writer, content planner, and marketing strategist. My bias is for direct response tactics. I live just outside of Seattle, WA.
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