“I used Mike for an email series and couldn't be happier with the results... a 250% boost, right out the gate! He's definitely someone who can level the playing field when you're facing tough competition and skeptical clients.”
Ankur Shah / VIIR
When complex or technical concepts are written in plain, elemental language, the reader can move forward unhindered. This is true for both expert and layperson. Comprehension breeds confidence...
When copy is formatted for the benefit of readers, they read more and procrastinate less. Easy navigation boosts comprehension and retention. Higher...
When readers identify with your writing, they consume more of it. Empathy naturally reduces skepticism, a prime cause of bottlenecks. Until recently, bonding with...
Copy written for your target audience, designed for the project's medium.
Analysis of your sales, marketing, or product copy delivered in a written report.
Advice for optimizing your content calendar, upgrading marketing assets, refining a marketing funnel, launching a product, and avoiding costly rebranding mistakes.
There's always risk when working with a copywriter -- salaried employee or freelancer. Here are the most common:
Do you have a in-house person dedicated to the project?
When everybody's responsible for something, nobody (really) is. Copy and content writing, at its core, is a solitary process. That means, between the first meeting and the final draft, someone must take ownership of the writing.
Have you planned for delays in the project?
Writers get rusty without practice. Unless the person you're assigning to write copy practices regularly, every part of the process -- research, organizing, editing -- will take longer than planned.
Have you accounted for backlogs elsewhere?
If you'll be taking an employee off of his or her primary duties to write copy, you must account for the backlog of work that will occur. For clarity's sake, compare the value of the employee's regular work to the value of the copy project you're assigning.
Will the project affect next year's budget?
Failing to use the entirety of this year's marketing budget may reduce what you get next year. A reduced budget will limit your capabalities, which could affect your career trajectory.
He was able to reach our customers with answers to their questions vs forcing a product on them. That's not always easy when you sell home medical care products. Who wants to talk about bedpans?
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I, Mike Devaney, am a copywriter and content planner for companies with sophisticated prospects and customers. My bias is for technically-sound, direct response tactics. I live in (howdy!) Billings, MT.
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