Simplify Your Copy.
Remove the 'Next Step' Bottleneck.
“I used Mike for an email series and couldn't be happier with the results... a 250% boost, right out the gate! He's definitely someone who can level the playing field when you're facing tough competition and skeptical clients.”
Ankur Shah / VIIR
Move the reader deeper into your funnel using appealing, intuitive, and precise copy.
Smooth rough spots
When complex or technical concepts are written in plain, elemental language, the reader can move forward unhindered. This is true for both expert and layperson. Comprehension breeds confidence...
Generate momentum
When copy is formatted for the benefit of readers, they read more and procrastinate less. Easy navigation boosts comprehension and retention. Higher...
Forge a bond
When readers identify with your copy, they consume more of it. Empathy naturally reduces skepticism, a prime cause of bottlenecks. Until recently, bonding with...
Find What You Need
Copy writing
Copy written for your target audience, designed for the project's medium.
Content Critiques
Analysis of your sales, marketing, or product copy delivered in a written report.
Marketing consultation
Advice for content calendars, asset upgrades, product launches, and rebranding.
Does it make sense for you?
Can you justify hiring a freelance copywriter or contract writer for your next project? Consider the following four questions:
There's always risk when working with a copywriter -- salaried employee or freelancer. Here are the most common:
- The copywriter deviates from the brief
- The copywriter bungles your brand's tone or voice
- The copywriter misses deadlines
- The copywriter submits sloppy work
- The copywriter clashes with your team
1
Do you have a in-house person dedicated to the project?
When everybody's responsible for something, nobody (really) is. Copy and content writing, at its core, is a solitary process. That means, between the first meeting and the final draft, someone must take ownership of the writing.
2
Have you planned for delays in the project?
Writers get rusty without practice. Unless the person you're assigning to write copy practices regularly, every part of the process -- research, organizing, editing -- will take longer than planned.
3
Have you accounted for backlogs elsewhere?
If you'll be taking an employee off of his or her primary duties to write copy, you must account for the backlog of work that will occur. For clarity's sake, compare the value of the employee's regular work to the value of the copy project you're assigning.
4
Will the project affect next year's budget?
Failing to use the entirety of this year's marketing budget may reduce what you get next year. A reduced budget will limit your capabalities, which could affect your career trajectory.
Marketing Manager
He was able to reach our customers with answers to their questions vs forcing a product on them. That's not always easy when you sell home medical care products. Who wants to talk about bedpans?
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RECAP
Mike Devaney is a copywriter, technical writer, and content planner with a bias for direct response tactics. He lives in Seattle, WA.
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